Manitoba’s Assiniboine Community College Launches Three New Innovative Media Arts Programs

Assiniboine Community College, based in Brandon, Manitoba, has launched three new diploma programs focusing on creative media and technologies within its School of Business.

The Media & Communications, Digital Art & Design and Web & Interactive Development programs will all begin in fall 2021. These new two-year offerings will replace the college’s Interactive Media Arts (IMA) programs.

The programs will be housed at the new Centre for Creative Media inside the college’s recently renovated Victoria Avenue East campus.

“We’ve heard from industry and are excited to provide concentrated options for learners, based on updated labour market needs” said Jana Sproule, Chair of Media and Office Technology at Assiniboine. “Students can feel confident that these new programs will align with the skill sets industry is looking for.”

Combined, these three new programs will welcome up to 120 new and returning students each year, an increase of more than 30 per cent from the previous IMA programs’ capacities.

Through the Media & Communications program, students will develop a working knowledge of various media, honing their communication skills and focusing on creative storytelling. This diploma will give graduates the opportunity to excel in a hands-on career in multiplatform journalism, television, radio or film. In the spring of 2021, Film Training Manitoba’s Managing Director Adam Smoluk was appointed as the chairperson of the college’s Program Advisory Committee for Media and Communications.

“Film Training Manitoba is honoured to support the development of these new programs and I have been very impressed with Assiniboine Community College’s responsive programming,” said Adam Smoluk. “These important programs will prepare graduates to make contributions to Manitoba’s film and television industry’s workforce that will help not only grow the province’s economy, but also its reputation as a filming destination.”

Digital Art & Design is for the visual storyteller with an interest in creating art that serves a purpose. In this program, students will learn the language of graphic design and gain an understanding of programming fundamentals and audio/video to build a foundation of skills and knowledge for today’s multimedia communication.

In Web & Interactive Development, students will learn how to merge technologies to create memorable user experiences, customizing the delivery of digital content. While learning the fundamentals of programming and mobile app development, students will develop creative solutions to deliver results.

Through all three programs, students will work with local industry on real-world projects and develop a major Capstone project in their final year.

“There is a place for the creative mind at Assiniboine, and we look forward to seeing students explore these more focused opportunities to pursue training in the area that interests them,” said Bobbie Robertson, Dean, School of Business at Assiniboine. “Aligning with industry needs will enhance the opportunities for the eventual graduates of these programs.”

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FTM is a member of the Province of Manitoba’s sector council program through the Department of Economic Development and Training. FTM builds a highly skilled and adaptable film industry workforce to support the activities of Manitoba production companies. FTM collaborates with members of the film and television industry to identify the training needs within the community. 

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