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Digital Marketing Workshop for Screen Media with Annelise Larson
July 14, 2018 @ 10:00 am - 5:00 pm
Red River College – Princess Street Campus (160 Princess St.)
Winnipeg Film Group & On Screen MB members get $15 off ($50 total)
About the workshop
This workshop will help participants begin to define and find the audience(s) of most value and relevance to their projects or companies and then use this specific knowledge to design a unique digital strategy to engage and grow that audience. It will be a day of intense knowledge sharing, with participants doing work on their strategies throughout, learning from the workshop leaders and each other as they go.
Intro to day, participants & projects
Warm up exercise: Goal setting
Session 1: Digital audience identification & segmentation
A general overview of the digital audience, how they behave and what they are looking for. This session provides insights into the power of niche audiences and why they are key to unlocking digital success.
Exercise 1: How do you segment your audience and define your target niche(s)?
Session 2: Digital discoverability & distribution
The digital world offers many ways for a potential audience to discover your content and stories and many tools for distributing it. This session will familiarize participants with various digital tactics, tools and strategies to reach potential audiences and also help them find your work.
Exercise 2: How can you help your target audience(s) find you?
Session 3: Digital engagement best practices
This session will help participants better understand how to engage and grow an audience through digital channels. It will go through the various roles audience can play in the life of a project and body of work and look at the best practices for digital audience engagement.
Exercise 3: How can you use storytelling to increase online engagement?
Session 4: Leveraging your data
Online data can provide rich insights into who has found a project or company, what kinds of content and experiences they like, what is working and what is not, and provide insight into how to increase engagement and revenue. This session will walk participants through the basics of online data and how to leverage this information to maximize your online opportunities.
Exercise 4: What is the most important data for your story/your company/your goals?
About the Instructor
Annelise comes from a background as an independent producer, with training at such prestigious institutions as the Canadian Film Centre (Producers’ Lab) and Banff Centre for the Arts (Electronic and Film Media). Since 1995 she has been working in the field of online marketing and has always been an avid gamer and consumer of digital content. She works extensively with government organizations and production companies in the film, television and interactive industries in North America. Her focus is helping content creators and storytellers to use the digital opportunity to define, find, attract and engage their audiences and work toward strategic and sustainable business models.
She has sat on the Interactive Fund jury for BC Film + Media (now Creative BC), the Experimental Stream jury for the CMF, has taught across the country on behalf of such organizations as Telefilm Canada, the Canadian Film Centre, Women in Film, and the National Screen Institute, and is a highly sought after speaker for media festivals and conferences. Annelise has developed and implemented marketing strategies and gathered and analyzed online data for digital and screen media products as diverse as social TV apps, transmedia experiences, webisode series, feature films, television series and production companies themselves. Her online course Becoming a Storypreneur has been taught to media storytellers across Canada and in conjunction with Boost Hbg in Sweden to rave reviews.
Currently, Annelise is excited to be working on launching a suite of online webinars to teach how to think and work like a storypreneur and to bring the filmmaker crowdfunding and VOD platform Seed&Spark to Canada.
Film Training Manitoba is committed to creating an inclusive and healthy workplace where participants, instructors, and staff are treated with dignity and respect. We will not tolerate any forms of harassment and reserve the right to remove any patron creating an unsafe environment.
Film Training Manitoba Course Registration Policy
- Participants must be 18 years of age or older to register and attend the course.
- Participants must register in advance of the course. No drop-ins.
- Registration is on a first come, first served basis – unless otherwise specified. Enrollment may be limited.
- Registration for all courses, including weekend workshops, must be done between 8:30 am and 4:30 pm, Monday to Friday (except holidays).
- All registrations must be received and confirmed in-person or by telephone with an FTM staff member during office hours.
- We do not confirm or accept registrations via email.
- Payment in full is required to secure a spot in an FTM course.
Registration can be done in one of two ways:
In Person– Cash, VISA and MasterCard, and debit are accepted. Our offices are located at 100 – 62 Albert Street, in Winnipeg’s Exchange District. We are open to the public Monday to Friday, 8:30 am to 4:30 pm.
By Phone– VISA and MasterCard only. Registrations are accepted via the main line at 204-989-9669. *We do not confirm or accept registrations via email.
- Participants must cancel up to 4 full business days prior to the course start date to receive an 80% refund.
- No refund will be given to participants who cancel within 4 full business days before the course start date, or if they do not attend the course.
- Film Training Manitoba reserves the right to cancel, or postpone, any course where a minimum registration level has not been met. Participants registered for a course that is canceled will receive a full refund.
Breaks and refreshments
Refreshments will be provided